Credit Cards and Automated Teller Machine

DEPARTMENT ADMINISTRATIVE ORDER NO. 10
SERIES OF 2006

SUBJECT: Reiterating the Rules on Price Tags/Labels and Providing Prohibition Against the Imposition of a Surcharge, Extra Charge or Additional Charge in the Use of Credit/Automated Teller Machine (ATM)/Debit Cards for Payment of Purchases of Consumer Products or Services

WHEREAS, Republic Act No.7394, otherwise known as the Consumer Act of the Philippines, declares that it is the policy of the State to protect the interests of the consumer, promote his general welfare and to establish standards of conduct for business and industry;

WHEREAS, Article 3 of Republic Act No. 7394 declares that the best interest of the consumer shall be considered in the interpretation and implementation of the provisions of this Act, including its implementing rules and regulations;

WHEREAS, the progress in technology of the globalized economy comes along with the convenience of business activities and consumer transactions through the use of credit cards as a mode for payment of goods and services;

WHEREAS, the credit/ATM/debit card holders must be protected from sellers/retailers who impose surcharges or additional amount over and above the price tag on the goods and services in the use of credit cards in payment thereof;

WHEREAS, there is a need to amplify and supplement the current DTI Department Administrative Order No. 09, dated 10 September 2002, providing rules on price tags and labels;

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